Green Mountain Energy

2.5mb Standard HTML5 Animated Banner Ads | Animation & Development.

What happens when the client wants to run video, in a standard, non-video HTML5 banner? You have to get creative. To do this, I had to create short animated loops and cutdowns in After Effects and export in an image format, rather than video. Combining After Effects animations with coded animations, I was able to mimic videos, whilst maintaining total control of the playback within the banner, to create further loops with no real added file size. Sets consisted of approx 8 sizes, all served through Google DV360.